Tuesday, March 31, 2009
Logotyped
"The bastard form of mass culture is humiliated repetition... always new books, new programs, new films, news items, but always the same meaning."by Roland Barthes






Jean-Charles de Castelbajac - Triumph of the Sign
april 3 - may2 2009
Paradise Row 17, Hereford Street, London, E2 6EX
www.paradiserow.com
www.paradiserow.com
Chez le Domaine de la Reine
L'Hameau de la Reine was created in 1783 for queen Marie Antoinette.
Philosophically dominated by Rousseau theory of the natural man, the hameau, in its etiquette, innocent forms of pleasure and naive decoration, intented to be a temple to the cult of nature and simple life.



Works taked place under the designs of Richard Mique evoking the peasant villages of Normandie. The set is composed by eleven village buildings designed in a idyllic and scenic style including a barn, a dairy, a water mill the and the Queen's farmhouse, whose modest exterior hides a lavish interior with dining hall, billard room, library and two bedrooms.
Marie Antoinette and her guests would dress as shepherdesses and milkmaids. No detail was forgotten. 
Sèvres china sets featured with the Queen's monogram were specially ordered to serve at the Hameau and some were even costumized to imitate wood
Farm animals like cows and sheeps were hand-picked beetween the docile ones and were previously cleaned so the ladies could milk them.Life at the hameau provided the kind of intimacy that the state chambers at Château de Versailles could not offer as it was an escape from real life and the increasing distrusts.
To attend the hameau even the King needed her invitation. There Marie Antoinette reigned supreme!Diogo Mayo, Scala Regia, 2009
Monday, March 30, 2009
Sunday, March 29, 2009
Saturday, March 28, 2009
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